Big Mac

A study of urban consumption and the iconic global architecture of fast food.

The Invention

The Big Mac was first introduced in the Uniontown, Pennsylvania, franchise of McDonald's in 1967. It was created by Jim Delligatti and became a signature item for the entire chain by 1968.

Aesthetic Analysis

Captured in the wild, the layers of the Big Mac offer a fascinating, albeit processed, structural complexity. This piece explores the symmetry of mass-produced nourishment against the backdrop of our modern, fast-paced environment.